GTM strategy, sales funnels & outbound for B2B companies
VP-level sales leadership without the $250K salary. I set the strategy, build the lists, run the outreach, and put the team and CRM in place to keep it going.
You close the deals, write the emails, chase the leads, and try to update the CRM at 11pm. A junior hire needs managing. An agency sends “activity reports.” A full-time VP costs $250K+ before they book a single meeting.
I step in at the level you need: a focused strategy fix, done-for-you outreach that fills your calendar, or full ownership of the sales org until it runs without you.
My approach
Automation can find leads and send emails. It can’t build trust, read a hesitation, or ask for the business. That part takes a person, and it’s where I spend my time.
I review every lead list by hand and write messaging for each buyer and industry, so prospects hear from a person, not a template.
Email and LinkedIn open the door. A real conversation is what moves a deal forward, so every program I run includes live calls.
I run discovery, handle objections, and work the full sales cycle through to a signed deal.
From Fortune 500 and government accounts to startups, I know how to keep a decision-maker on the line and earn the next step.
Services
Most requested
AI-targeted lead lists that I review and clean by hand, then cold email, LinkedIn outreach, and cold calling. The result is booked appointments on your calendar, not just a list of “touches.”
A clear plan for who to sell to, what to say, and how leads become customers.
Senior sales leadership that owns the number.
A team that can sell without you in every deal.
Clean data, real visibility, and less guesswork.
New revenue streams beyond outbound.
Results & experience
$5M+
Southern Computer Warehouse
Built and managed more than $5M in government and education accounts, developed enterprise relationships, and worked through long, complex buying cycles.
$2.5M
Aflac, District Sales Manager
Generated $2.5M in first-year premium while recruiting, training, and leading a high-performing team of agents.
0 → 1
Technology staffing firm
Built the outbound sales program from the ground up, including the prospecting process, messaging, and pipeline setup.
+30%
Property management company
Created an affiliate and partner program that increased referrals by 30%, along with the outreach and incentive systems behind it.
Verified on Upwork
Every engagement, rating, and review is public and verified on my Upwork profile, so you can check my track record before we ever talk.
Read my 77 client reviews on Upwork
How it works
Fix the right things first, build the engine, then hand you a system that keeps working after I step back.
Start with an auditA full review of pipeline health, team performance, CRM, processes, and revenue leaks. You get a clear baseline and a prioritized roadmap.
Ideal customer, messaging, target markets, and a sales funnel that gets you out of founder-led selling.
CRM, automation, forecasting, and dashboards to replace spreadsheets and guesswork.
The right reps, onboarding, defined roles, KPIs, and a coaching rhythm that drives accountability.
Launch prospecting, manage the pipeline, coach on objections, and adjust based on real data.
Add channels and partners, grow capacity, and hand over a playbook that keeps working after I step back.
Book a free strategy call. We’ll look at your pipeline and talk through what to fix first.
